If one object symbolises Italian elegance worldwide, it is without doubt the Borsalino hat. Born in the heart of Alessandria, this brand turned a simple accessory into a legendary icon, one that conquered Hollywood, the great leaders of history, and the runways of high fashion.
If you're planning a visit to Alessandria, discovering the story of the Borsalino family is a fascinating journey through craftsmanship, cinema and entrepreneurial vision.
A Family Saga: From Alessandria to the World
The story begins on 4 April 1857, when Giuseppe Borsalino, affectionately known as "u Siur Pipen", opened his first workshop. Giuseppe wasn't just a craftsman: he was a visionary who, after working in the finest workshops of Paris (where he was let go with the note: "he is a master, he has nothing left to learn"), decided to industrialise the process while keeping an obsessive care for detail.
His son Teresio carried the work forward, turning the company into a global powerhouse. But the Borsalinos weren't just entrepreneurs: they were philanthropists who shaped the city of Alessandria, building hospitals, aqueducts and housing for their workers, leaving a legacy that reaches far beyond fashion.
Curiosities: More Than Just a Hat
The Borsalino Museum: An Unmissable Experience
Housed in the historic palazzo on Corso Cento Cannoni, the Borsalino Museum is a must for any traveller. It isn't a simple exhibition, but a sensory journey through design.
What to see inside:
Tips for Visitors
Did you know? The bond between the brand and the city is so strong that the Borsalino hat has become the very symbol of Alessandria's identity. Visiting the museum isn't just about seeing objects — it's about touching the soul of a place that made its way in the world with style and determination.